"BIG" has been in power for a while. Big banks. Big business. Big data. Big brother.
But big hasn’t made the world better. Big has taken too much power, controlled too much wealth, made the world less equal. Big has made the average Joe feel like less of a man, and paid the average Joanne less than she’s worth.
We believe in small. The local bike shop, the independent hairdresser, the plumber you’ve known for ten years. The family business that’s going places. The scruffy old pub on the corner that’s more interesting than a chain on the high street.
They might not be perfect, but these businesses are good for the world. Hard-working business owners have been made to feel small for too long. We’re here to help the small walk tall.
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