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The importance of finding your company's purpose beyond profit

Hosted by Isabel Kelly
Profit with Purpose

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About this talk

During lockdown we’ve all experienced the necessity of preserving cash for businesses to survive, but we’ve also witnessed companies who have prioritised looking after their employees and their communities coming to the forefront. These organisations have been praised for their positive actions and look set to thrive post COVID.

We know that many people increasingly prioritise finding meaning in their work life. They want to work for companies who do not separate their business objectives from the social issues surrounding them, and care about their people and the communities they operate in, not just about maximising shareholder value and executive pay.

The World Economic Forum has been calling out corporate 'saints and sinners' (https://www.ft.com/content/7ef426a8-964f-11ea-af4b-499244625ac4) - the saints being those who pivoted their business to serve society through making PPE and hand sanitisers. And the sinners taking furlough money while not paying tax or forcing employees to continue working.

Companies of all sizes benefit from knowing what their purpose beyond profit is: it sets the moral compass for the business, which helps to drive decision-making in times of crisis.

Start-ups, entrepreneurs, and challenger businesses with a clear set of embedded principles are well-positioned to compete with bigger incumbents as consumers turn to buying from companies that share their values.

During this talk, Isabel will share practical steps for identifying your company's purpose beyond profit - using the Sustainable Development Goals - and for putting it into action as you grow your business.

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