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Using Journalists to promote your business is the best advertising you will ever get

Hosted by Peter Ibbetson and Tetteh Kofi
JournoLink

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About this talk

Using Journalists to promote your business is the best advertising you will ever get. Watch working journalist Tetteh Kofi do battle with experienced interviewee Peter Ibbetson, drawing out what the journalists look for and how they prepare, and how you, as a business, should prepare to increase your chance of successful media coverage.

You will learn how a journalist goes about:

• Deciding which press releases to use

• How they plan and research their stories

• The tricks you can use to make your news more compelling to them

And from the side of the business, you will learn:

• How to influence the journalist during interviews

• Avoiding getting sidetracked from the messages you want to land

• What techniques to use in making sure the your approach captures the audience you want

• How to build your confidence and control the interview

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